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Von Videos, viralen Videos genauer | MODERN PROPS by Sebastian Staendecke | Impuls-Blog

Von Videos, viralen Videos genauer

Geschrieben am 15. April 2012 von Sebastian Staendecke
Themenbereich: Online-Marketing, Social Media

Diese Woche war es mal wieder soweit: ein Video drehte sich nachhaltig durch Facebook und Twitter. Auf den Weg gebracht hat es der belgische Kabel-Fernsehprovider „TNT“, dessen neuer Kanal im April 2012 gestartet ist. Die Idee ist einfach erklärt: die Machen platzieren einen Buzzer mitten auf einen Platz und versprechen „Drama“ wenn dieser gedrückt wird. Natürlich haut irgendwann wer drauf und die Show kann beginnen. Aber warum soll ich lang etwas erzählen, das Video sagt alles:

YouTube Preview Image

Und, noch Fragen warum sich dieses Video durch die sozialen Netzwerke dreht wie wild? Nein, oder. Es ist witzig anzusehen, ungewöhnlich und weil die „Drama-Button“-Drücker sowie Passanten keine Schauspieler sind, ist das alles auch noch authentisch. Es erinnert irgendwie an die actionhaltige Variante von „Versteckte Kamera“. Aber reicht das?

Warum Videos viral werden

Wer sich etwas mehr Infos holen möchte, warum manche Videos viral werden und anderen nicht, für den habe ich gleich einen zweiten Tipp. Kevin Allocca ist YouTube’s trends manager und war bei TEDYouth zu Gast. Dort sprach er über seine Analysen von viralen Videos und hat vier Gründe herausgefunden, warum Videos viral werden. Das gut sieben Minuten lange Video ist unterhaltsam und lehrreich…also reinsehen:

YouTube Preview Image

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