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Präsentation als Thema von MODERN PROPS by Sebastian Staendecke im Impuls-Blog

Archive for the ‘ Präsentation ’ Category

Leute, denkt nach – auch bei QR-Codes!

Dezember 7, 2011 Impulse zum lesen, Online-Marketing, Präsentation, Social Media Kommentare deaktiviert für Leute, denkt nach – auch bei QR-Codes!

„Think!“ ruft er. Kurze dramaturgische Pause. „Think – before you do“. Derjenige der das in einer Mischung aus Fordern, Flehen und ein wenig Verzweiflung hinausruft ist
Scott Stratten, der Kopf hinter UnMarketing. Während er das postuliert steht er auf der Bühne der der NAMP Konferenz. Und es scheint, dass jeder im Saal ihn vollständig zustimmt.

In den Minuten davor hat er sich darüber ausgelassen, wie unüberlegt QR-Codes aktuell eingesetzt werden. Dass sie keinen Sinn machen, in der U-Bahn, wo niemand Empfang hat. Oder im Flieger. Oder in E-Mails. Oder oder oder. Und er regt sich authentisch darüber auf, dass man sie dennoch dort findet. Eben weil die Leute nicht nachdenken, sondern dem QR-Trend hinterherlaufen als wäre es ihr Taxi…wo QR-Codes noch vergleichsweise viel Sinn machen würden.

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Das Video ist mit seinen gut zweieinhalb Minuten wirklich sehenswert und mir einen Beitrag wert, weil…

  • …er einfach so schön deutlich macht, dass denken oft besser ist als Trends nachzulaufen.
  • …er schöne Beispiele gibt und damit zum Nachdenken über den richtigen Einsatz von QR-Codes anregt.
  • …er einen ganz eigenen, hinreisenden Vortragsstil hat.

Ich freue mich auf Feedback.

Credits: Danke an meinen Kollegen Dennis, der mich auf das Video hingewiesen hat.